Alexa and GoogleFirst, a refresher. Two years ago Alec Baldwin, Jason Schwartzman, Dan Marino, and Missy Elliot joined Alexa at a house party.
Both Amazon and Google ran ads in Superb Owl 2017. Remember these?
Google Home 2017
Amazon Echo 2017 (1 of 3)
Amazon Echo 2017 (3 of 3)
- Including celebrities with unique voices spanning inclusive demographic targets
- Releasing short teasers with purposeful timing
- Putting Bezos on the big screen
- Publishing a blog post about why the Alexa commercial won’t wake up your device during the game
- Holding back on announcing Amazon HQ2 to let the rumors swirl
- Running a follow-up commercial after game coverage had concluded
From the Voice-first Community
“Alexa, mute the Super Bowl, everywhere”— David Low (@daviddlow) February 4, 2018
Uh-oh… https://t.co/umcEfu6gN5— Tobias Goebel ? (@tpgoebel) February 5, 2018
Austin is Amazon HQ2 pick? https://t.co/V2tQdkFMwz— Andrew Busey (@andrewbusey) February 5, 2018
While we are at it, let’s also take a look at some metrics during the game.
And great post-game #SuperBowl Alexa Spot, er spot.— Daniel Fell (@danfell) February 5, 2018
MetricsA mix of interesting stats from the game:
I saw my Alexa skill usage drop in half in the US during the Super Bowl – and a 7X spike for 5 minutes immediately after the Amazon Alexa ad.— Joel Wilson (@WilsonJoel) February 5, 2018
Artificial Intelligence and the SingularityThere were two additional places where artificial intelligence made an appearance. Tide (:46) Sprint
Honorable MentionsGordon Ramsey Skill Amazon delivers on a celebrity voice.
Oh, and we can’t forget about the actual game. Congrats to the Eagles and for bringing home a win to Katie Ernst, Co-founder, Select A Story.
Who says you can’t have me on your Alexa enabled device ?? Just say “Alexa, enable Gordon Ramsay” for me to finally be in your kitchen ! You can also enable it here: https://t.co/5XH96mNbd1 #GordonOnAlexa pic.twitter.com/NT77mYONvI— Gordon Ramsay (@GordonRamsay) February 5, 2018
This is so exciting! First super bowl ever!!!— Katie Ernst (@SelectaStory) February 5, 2018